Hi! My name is
Luis
del Olmo,
I’m a Product & Creative Designer with
a couple of other talents…
Luis
My
Resume
chance to
land an interview...
Profile
Nailing of this gig
· contact ·
Luis Antonio del Olmo Morales
Tlalnepantla, State of Mexico
· about me ·
I’ve always been a “creative first” type of person and during my 10 years of work experience I’ve developed a wide range of strategical abilities and great allies that have helped me develop as a designer.
Every project I’ve participated in, has shaped my perspective into a creative and dynamic force, focused on results and offering all kinds of solutions- all while having fun and making every part of the process enjoyable for my team, my clients and myself.
· education ·
Bachelor in Industrial Design(2007 - 2011)
Universidad Autónoma Metropolitana, Mexico City.
Industrial & Product Design (2011-2012)
Strate School of Design, Paris.
Enterprise Leadership (2016)
Master Oscar Castellanos, Mexico City.
Advanced Negotiation (2021)
University of Michigan, online course.
· software ·
Adobe Creative Suite
Photoshop, Illustrator, Indesign.
CAD Software
Maya, Inventor, Sketch up, Keyshot.
Microsoft Office
Word, Excel, Power Point, Outlook.
Online Services
Wordpress, Articulate 360, FTP.
· assets ·
Languages
· Spanish (native)
· English (quite advanced)
· French (fluent speaker, awful writer)
Soft skills
· Creative problem solver.
· Team building & communication.
· Storyboarding & storytelling.
· Cross-functional team leadership.
· Critical Thinking.
· Public Speaking.
· work experience ·
Freelance Designer @ lol
2009- to date.
With the arrival of 2021 I decided to start an era of discovery and new challenges: become a full time freelance designer with one goal in mind- increase the range of my skills while focusing more as a product and experience designer, my current projects and interests are:
- Product Design
- Woodworking
- eLearning, Branding & Digital strategy consultant
- Web designer
- Storytelling
- Institutional training materials (infographics, videos & creative strategies)
- Sustainability
Key Account Manager, Project Manager & Creative @ Santo Niño Estudio
(2016-2021)
Responsible of Accounts Department, client follow-up + development while also taking a creative role in projects.
Outstanding Archievements:
- Opening new accounts with huuuuge clientes such as Walmart, Volaris, Oxfam and Ayuda en Acción México.
- Implementation and development of services like web programming, digital marketing and creative advice for small to medium enterprises.
- Brake the sales record for 2018 , 2019 and 2020.
Day to day Activites:
- Make presentations for clientes based on a storytelling approach.
- Link between the client, vendors and creative team.
- Project briefing and concept assessment.
- Brainstorming, sketching, storytelling, and concept generation for branding, marketing, web, packaging and eLearning projects.
- Creative consultant for brand identity and digital marketing.
- UI/UX and wordpress web programmer.
- POP Designer.
- Planning and deadline management.
- Forecasting and planning for financial objectives.
- Team building experiences, training and personnel development.
Conceptual Designer @ E3 Display
(June 2012 - June 2019)
Creative and conceptual design for POP Materials for clients such as P&G, Coca-Cola, Nestle, Sanofi, J&J and PepsiCo.
Oustanding archievements:
- 4 time winner of OMA awards.
Conceptual Designer:
- Innovation as the main focus for every project developed.
- Conceptualization, Sketching, 3d modeling and graphic design.
- Prototype evaluation and assembling instruction manuals.
- Creative proposals for new cardborad products.
- Brief analysis, project development with structural designers and prototyping.
InPlant Designer for Sanofi:
- E3’s Inhouse conceptual designer for Sanofi’s Marketing Division.
- Customer care.
- Direct contact key Marketing executives.
Structural Designer:
- Structural Designer for POP materials in cardboard.
- Creation of manufacturing blueprints from 3d and sketched design.
- Prototype creation.
- Structural Innovation.
- Materials Optimization.
- Budgeting and Estimated costs analysis.
Industrial Designer @ JL Laser
(March 2012 - June 2012))
Design and manufacturing of stainless steel products and prototypes.
- Handling of laser cut and laser engraving machinery.
- Custom made designs, plans and products for clients.
- Customer care.
- Quick prototyping and inline cut supervision.
- Nesting and material optimization.
My
Portfolio
opportunity to
rise and shine
book
show & tell
Account &
Project Manager
Sure, I can do graphic design.
The next projects are focused on the user’s experience and the professional skills I developed in Santo Niño as a crucial part of my development.
Branding & Consulting
Understanding one’s needs and wants can be tricky.
Understanding a client’s needs and wants, is in a whole other league; being able to REALLY listen and guide a project with all it’s moving parts was one of my favorite tasks.
The process of briefing, brainstorming and sketching is and will be one of the most interesting parts of the design process for me.
Weeding out the weak proposals, polishing the selected concepts and finally presenting to the client an amazing product, is what I woke up in the morning for.
This helped me develop the necessary communication skills to deliver objective-based briefs to the creative team, choose the strongest candidates according to the client’s requirements and delivering successful presentations.
New clients
Nobody likes to be sold anything, even when needed.
So how could I get a warm approach to possible clients in a saturated market, where cold calling and emailing are not working? By getting close and personal.
One of the most successful strategies I implemented, while basic in theory was awesome in results.
The project titled “the booklet” is a handmade mini book which described our design process, the studio’s philosophy and ethos, while being fun and interactive to the reader.
2 out of 5 letters sent, got us a meeting with decision makers, or marketing executives.
Training & Development Materials
One of the most important clients I managed to score was Walmart, and our mission was to develop infographics, video tutorials and training manuals for its workforce.
As time went by, the client became more demanding of creative proposals, innovation and disruptive ideas -all within a limited timeframe and resources; by mixing and matching different internal and external assets we became the “go to reference” for other vendors.
Quick problem solving, team management, research and key negotiations were part of my day to day tasks, while keeping an eye in the project details in order to make sure the operation kept on going as smoothly as possible.
Product
Desing
Since I've had a sense of being, the act of creation has been one of my main drives
Starting in June 2020 I’ve started to design and build products, from client’s ideas to sketches, who after a couple (hundred of) clicks grow into 3d models, blueprints & hours of sanding later- real products.
Realizing how my home office has evolved into a full fledged workshop has been one of my proudest achievements so far.
The "Gee, share the snacks" tables
Classics exist for a reason, trying my take on a tried-and-tested product is something I’ve always wanted, the simplicity of this design and it’s versatility is the main focus.
Imagine yourself sharing a small center table with several people… a bit crowded and far isn’t it? Now imagine having your own table, suddenly those chips feel and are completely yours- and not only Gary’s.
The "Honey, I'm Home"
Getting home after a hard day of ________ (insert real or generic excuse for not staying at home during a pandemic) is one of the biggest reliefs.
Having a space & place where to leave your shoes, keys, jacket and umbrella (that’s what the empty space at the left is for!) or even just sit and relax are some of the objectives this product accomplishes, the last objective?
Looking cool and custom made AF.
The "Planty McPlantface" bench
As a plant lover, I was delighted when I got this assignment.
-“Yo Lol, i want a little bench for my plants- can you make one for me”
-“Of course Emma, lets make an incredible place for your little buds to hang out in style, you know what? Lets make it with Oak so it can stand the test of time and look really classy, I bet your girls will love it.”
-“Cool”.
-“Cool”.
So far, the plants have grown quite happy, and the bench has been applauded for its strength and tasteful design.
The "How hard can it be" coffee table
There are moments in a designer’s life where a challenge so delightful comes, and just then no matter the odds of success- you just have to accept it.
Take a wood slab and make a table out of it- how hard can it be, right?Hours-of-intense-research hard, hours-of-routing-and-level-checking hard.
Every single day of sanding, polishing, cutting, applying epoxy and finishing were a 100% worth it, after getting to know the end product: a 1 x 1.5 meters table with a panache that only the 1% (of woodworkers) get to enjoy. Or at least, that’s what I told myself, after setting a reminder to take better pictures next time we cross paths.
Packaging for Petzl
Tikka3 is a headlamp designed for people who are quite active and adventurous, and the goal for this packaging was to showcase the product and its benefits while being able to stand out among its competitors.
Mission accomplished.
The "Rapture" sustainable chair
We are in a desperate need for sustainable products who can be built by anyone with recycled or reused materials without looking like those DIY 5 minute crafts (I’m talking to you, used-tire patio chairs).
I designed this chair by finding local and universally found materiales who were destined to be disposed- thick cardboard tubes and aluminium bars (well, this ones i actually bought them) the final product is quite sturdy and customizable- add some fabric, maybe a cushion and you’ve got a new throne for lil’ Mrs. Whiskers.
The "new is always better" electric guitar
I’m not an accomplished musician, but if I was one with a limited budget, I’d like to change the style of my guitar according to the set list I was to play.
What started as a big “what if”, turned out to be quite a fun little experiment- how to make a portable electric guitar than can be customizable according to the user’s needs and tastes.
Making use of rapid prototyping and some spray paint the end result was quite successful, a 100% funcional and small electric guitar for musicians with limited space but ever changing tastes.
The "what time is it again" o'clock
Since clocks and watches were invented, humanity has been puzzled with a weird but consistent phenomenon.
Take a glance at the time, just to be forgotten within seconds…
So, in order to give a real solution for a real problem I designed this clock. By being having its number suspended in a 3d space it is harder to appreciate the time, forcing you to make an effort and really focus to get it right, also while looking really really in cool in your living room, office or restroom. I won’t judge your product placement.
One of my future goals is to experiment with new materials and technologies, but also learning from/with engineers, designers and creatives.
Working with different perspectives and challenges is the new black.
Web &
eLearning
Sometimes, we've got to try different media to see what we really are made out of...
Cybersecurity for women
Not every project can be fun and games, when the moment comes to deal with crucial social issues, vulnerable groups or the well being of others, I only give my very best for those in need.
This eLearning, being developed for the OAS (Organization of American States) is a collaboration with online security experts, instructional designers, animators and graphic designers with one goal in mind:
“Help vulnerable women who are stalked, harassed, and victimized with the use of the internet by (mostly) men, to develop skills that will help them prevent, stop and denounce acts of cyber violence against them.”
My role in this project focuses on programming, content advisor and team manager.
Web Desgin
As luck might have it, since 2009 I’ve been developing web pages with different technologies, since the early days when flash was cool, to my go to platform of today, WordPress.
For most of these websites I’m responsible for the development and advisor for the UX/UI, while my partner-in-design is in charge of the graphics.
Point of Purchase
Exhibitors
10 million billion desings per week? Sure thing boss!
This last part of my porfolio will highlight my favorite projects within the 7 years of experience I developed as a conceptual designer, where time was of the essence and design proposals had to be delivered in a weekly basis.
POP Exhibitors
Love them or hate them, either way the are a fixture of modern supermarkets.
(Super fast) Sketching, (light speed) 3d modeling, prototype development, structural design and an eye for detail were some of the main abilities which were necessary to keep up with demand.
Developing my abilities was rewarded in the long run: between 2014 and 2017, 4 of my designs were awarded OMA’s by POPAI (imagine the “Oscars” but for Exhibitors, quite the honor if you ask me).
So, thanks for your time and hopefully this made you think about how some of my experience can be useful for your day to day operations.
I just met you, and this is crazy, but here's my number (and other contact information)
Luis del Olmo
